WOMEN OWNED

Women, heroically taking care of business

One hundred years ago, women couldn’t even vote. But today, women are running successful businesses and building globally recognized brands. Supplying an incredible range of products and services, while also driving real social and environmental change.

Women Owned is a globally recognized logo enabling consumers to identify those products and services supplied by certified Women Owned businesses. Any brand bearing the Women Owned logo has been certified by the WBENC as 51 percent owned, operated and controlled by a woman or collective of women.

Note: At Truly Heroic, we believe in the effort by the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create this heroic movement that identifies official Women Owned businesses. However, we also recognize and support women-owned businesses without certification, and their heroic efforts to drive-about meaningful change.

  • All
  • Body / Beauty
  • Body / Skin Care
  • Body / Suds
  • Body / Wellness
  • Gear / On the Go
  • Home / Bath
  • Home / Bed & Decor
  • Home / Kitchen
  • Home / Office
  • Style / Accessories
  • Style / Bags & Wallets
  • Style / Casual
  • Style / Shoes & Socks
  • Taste / Coffee & Tea
  • Taste / Hydrate
  • Taste / Snacks
  • Travel / Essentials
  • Travel / Packs & Luggage

Ettitude Bamboo Lyocell Eye Mask is sure to help you drift off into restful sleep. This silky-soft and sustainable CleanBamboo eye mask is made from 100% organic bamboo lyocell fabric. Which is great for sleep, due to bamboo’s natural cooling and hypoallergenic properties. Lightly padded with filling crafted from RPET […]

STATE Graham XL Tote Bag is your perfect carry-all hybrid bag for everything from errands to weekend getaways. This extra large tote offers endless room in the main compartment with an interior lining made from recycled water bottles. Plus two zippered interior pockets to secure keys and other essentials. And […]

Cocokind Resurfacing Sleep Mask promotes a smooth, even, and youthful-looking complexion. Made from natural bakuchiol, a gentle plant-derived retinol alternative, to reduce the look of dark spots, discoloration, premature wrinkles and fine lines. Along with wild indigo extract to help reduce visible signs of fatigue, surface redness, and pollution damage, naturally […]

FinalFork from Final Co is the perfect mealtime accessory for those ready to quit forking around with plastic cutlery. This innovative fork is made from food grade silicone and stainless steel. Offering the convenience of full-size metal cutlery, designed for pocket-size portability. Enjoy a more sustainable form of takeout dining, […]

The Little Market Olive Wood Coffee Scoop is an excellent accessory to your morning coffee routine. Hand-carved from wild olive wood, this simple scoop will faithfully portion your coffee for years. It pairs perfectly with a positive-impact coffee brand or reusable ceramic mug. Each purchase supports Wood Carvers of Kenya […]

Ettitude Bamboo Lyocell & Lavender Eye Pillow helps to relieve tension and stress…which we could all use right now. Mindfully designed using organic bamboo fabric that’s both silky-soft and hypoallergenic. With an organic lavender and wheat insert, which can be warmed or cooled prior to use. Ideal for resting tired […]

Billie Blooms Denim Mustache Masks bring some fun and whimsy to mask wearing. A puff embroidery mustache dons a medium weight denim mask made from cotton chino twill. With thin, latex-free elastic loops. Designed and handcrafted in the USA, to ensure comfort, style and fit. Each mask includes an inner […]

The Citizenry Diamanta Alpaca Throw is incredibly warm, lightweight, and oh-soooo-soft. Masterly crafted by artisans in Peru using an old-world technique of weaving concentric diamond patterns. Each throw is hand-loomed from 100% baby alpaca (humanely & sustainably collected) for an extraordinarily soft feel. Ideal for chilly Fall nights on the […]

STATE Kane Double Pocket Large Backpack is a simple, cool way to pack what you need –whoever you are and wherever you need to go. Each bag includes a laptop compartment that fits up to 15” laptops, and a main compartment that fits everything else—gear, books, sneakers, etc. Plus side […]

Simply Straws Stainless Steel Reusable Straws offer a durable, reusable solution for eliminating plastic waste from single-use straws. Made from high quality, food safe 18/8 grade stainless steel. Free of plastic and resistant to oxidation and corrosion. Available in a variety of stainless steel colors and size options. Lifetime guarantee […]

STATE Billie Blooms x Karolina Kurkova Face Mask is a purpose-driven collaboration between two moms, Billie Bloom’s Founder, Ashley Liemer and Supermodel, Karolina Kurkova, to help flatten the curve. These 100% cotton, non-medical cloth face mask are reusable / washable. And each comes with a pouch for optional filter insert. Each […]

Stasher Bags Reusable Silicone Mojave Trio offers a collection of bestselling bags in earthy desert tones. Each bag is a reusable everyday essential for kitchens and homes. But Stasher bags are not just ideal for food. They also provide a perfect solution to organizing, prepping and packing for busy, on-the-go […]

The Citizenry offers globally inspired home goods and bedroom décor for the modern dwelling. Each limited edition piece is handcrafted by master artisans from around the world. From beautiful ombre pillows handwoven outside of Lima to blankets handmade in Mali, each piece is as uniquely special as the culture from […]

The 360° Disc Planner from inkwell Press Productivity will help organize your life like never before with their completely customizable planners. Choose from a variety of textured paper covers with heavyweight interior pages featuring colorful themes and sets of polished metal discs. Each monthly/weekly/daily spread helps you organize your day […]

Simply Straws Glass Straws offer a simple, reusable solution for reducing single-use waste from plastic straws. Handcrafted in California, each glass straw is hypoallergenic and BPA-free, with non-toxic coloring. Great for all liquids, hot or cold. Reusable, durable, and each comes with a lifetime guarantee. Enjoy a more environmentally friendly […]

ArtLifting Fine Art Prints offers original artwork and prints created by artists impacted by homelessness or disability. Artists from all over the country are provided opportunity, empowerment, and validation through the sale of their fine art prints. Including featured artist Stacey Williams, a self-taught portrait artist who began painting as […]

Third Oak Scout Flip Flop are the perfect blend of comfort and sustainable style. Lightweight and durable, the Scout flip flop is comfortable enough to wear all day long and sturdy enough to take on any summer adventure. Responsibly made in the USA from a recyclable blend of bio-based plastics […]

Symbology Face Masks are bringing a little style to social safety. Their attractive patterns make mask wearing fashionable, while emphasizing the need to stay safe. Masks include curved edges to better fit the nose and highlight the eyes, and come with a filter pocket and black elastic ties. And by […]

The Citizenry offers globally inspired home designs and décor for the modern dwelling. All hand selected pieces are handcrafted by master artisans from around the world. From Mexican storage baskets handwoven with palm leaves to sculpted clay pots, each piece is as uniquely special as the culture from where it […]

STATE Bags Lorimer Fanny Pack is great for packing around just the everyday essentials – cell phone, charger, wallet, chapstick, or sunglasses. Lightweight and sporty, this classic fanny pack can be worn around the waste or over the shoulder. Features two large zippered pockets, and an external back slip pocket […]

The Throwbee Towel-Poncho from Kona Benellie offers a must-have cozy accessory for the beach, pool and bath. A soft absorbent towel made from 100% cotton that effortlessly converts into a poncho. Pop open two center snaps and you’re surrounded front to back in cozy coverage with hands-free convenience. Each purchase […]

These Sustainable Wood Serving Bowls from The Little Market make the perfect addition to any meal. Each handmade bowl is beautifully crafted from sustainably harvested acacia wood. Carved by talented artisans, primarily women, in the Philippines. Available in many sizes for soup, pasta and salad. Each purchase helps empower artisans […]

Me & the Bees Herbal Beeswax Lip Balm makes your lips feel at one with the bees. Each organic tube of natural lip balm will coat your lips with rejuvenating beeswax, leaving them velvety soft. Flavors include honey, coconut + lime, blackberry, vanilla, and cool mint. Enjoy a different balm […]

Stasher Limited Edition World Oceans Bundle supports the waterways we all share and love. Three reusable silicone sandwich bags come with each bundle: clear, blueberry, and a limited edition ocean bag – a one-of-a-kind blend of deep and pale blues reminiscent of ocean waves. Each bag is a reusable everyday […]

The Limited Edition Camp Quarantine Social Distancing Tee from Wondery is a fun-loving reminder that the adventure doesn’t have to end. During this challenging time it’s important to keep safe by keeping your distance and staying home. But quarantine is what you make of it. Bring the adventure home by […]

Me & the Bees Lemonade offers a new twist on an old-fashioned classic. The recipe adds honey to a traditional family recipe for flaxseed lemonade to satisfy that sweet tooth and bring some zip to your day. Made with real, all-natural lemon juice, cane sugar and honey. Flavors include Classic, […]

Teatulia makes fresh, great-tasting, organic teas. The eco-canister packaging uses recyclable and compostable materials made from post-consumer waste. And each unbleached compostable tea bag, filled with fine cut tea, comes free of strings, tags and staples, eliminating excess waste. All teas are responsibly sourced from their own USDA-certified organic tea […]

Branch Basics Starter Kit has everything you need to clean your home, do laundry, and wash your hands and body. Their multi-purpose concentrate makes cleaning simple, affordable and sustainable. It’s plant- and mineral-based, so no harmful VOCs or need to ventilate while cleaning. And given Branch Basics products are refillable […]

QuiQuattro’s beautiful Turkish Pestemal Towel is a colorful way to hit the beach this Summer. Hand-loomed in Turkey from cotton & bamboo. Each towel is lightweight, naturally soft, and super absorbent. Perfect for bath, travel and beach use. And 10% of proceedings go to educating women. The purpose behind QuiQuattro […]

Stasher’s bestselling Stand-up Reusable Silicone Bag is the most upstanding citizen in the Stasher lineup. Keep food fresh at home or on the go, slosh-proof your soups, or protect your gym bag from shampoo spills. Made from pure platinum silicone derived from natural sources—primarily sand—these convenient, self-sealing, reusable bags are […]

Reusable Cotton Face Masks from zero waste, ethical fashion brand tonlé. Each mask has three layers of quilted cotton, which is the recommended practice for cloth masks. Ties are also made of cotton fabric, instead of elastic, to better support various fits and size needs. Masks come sterilized in packs […]

GOODONYA HYDRATE is a certified organic electrolyte and mineral powder sourced from only “real” natural ingredients. Made from organic lemon juice and organic coconut water, with just a dash of organic stevia. Plus some of the purest, whole food electrolytes and minerals on the planet. Find out how good it […]

Sun & Swell Simple Snack Bites are perfect for any snacking occasion. Made from only whole food ingredients, these date & cashew bites are perfect snackers for picnics, road trips or whenever hunger strikes. Available in Cinnamon, Cacao and Lemon Coconut. Clean, simple, real food snacks. Based in Santa Barbara […]

Open Water Bottled Water offers an aluminum, ocean-friendly alternative to traditional bottled water. With a reclosable screw-on cap and light-weight aluminum construction, Open Water’s canned bottle options provide a more sustainable hydration solution. One that conveniently fits into your gym bag, cup holder, and everyday life without the damaging effects […]

This Saves Lives classic PB&J Snack Bar flavor offers a nostalgic and delicious blend of creamy peanut butter, dried strawberries and cranberries, tossed in with some crunchy peanuts and toasted oats. Each bar is non-GMO, gluten-free, and kosher, with less than 200 calories. And, for every purchase of their healthy snack bars, a life-saving food packet is sent to a child in need around the world.

Stasher Reusable Silicone Sandwich Bags are made from pure platinum silicone. Food-grade silicone is safe for use in the freezer, microwave, dishwasher, boiling water, and oven up to 400 degrees Fahrenheit. These convenient, self-sealing, reusable pouches are 100% plastic free, and contain no toxic chemicals or fillers. Stasher provides a […]