Removes plastic from our oceans
adidas UltraBOOST 20 Primeblue Shoes offer high-performance support in sustainable style. The stretchy knit upper features Parley Ocean Plastic yarn made from upcycled marine plastic waste. Stitched-in reinforcement hugs the foot for a sock-like fit. And responsive cushioning returns eco-friendly energy, with every footstrike.
Partnering with Parley on a shared mission to use 100% recycled polyester by 2024, adidas created Primeblue. A high-performance recycled material made partially of marine plastics intercepted on beaches and coastal communities before reaching the ocean. adidas uses Parley Ocean Plastic as an upcycled replacement for virgin plastic to reduce environmental impact and protect oceans.