Truly Heroic’s mission is to drive positive change through informed consumer habits.

We believe that brands that choose people and planet over pure profit provide a truly heroic example for the rest of the world to follow. As such, we enthusiastically promote products and organizations that deliver positive impact through their social and environmental sustainability efforts.


As consumers, we have a massive amount of influence to drive change. Through our combined purchasing power, we can make a truly heroic difference at home and around the world.

Purpose Driven

Truly Heroic brands are those that stand for something more than simply making money. They are purpose-driven, considering the impact of business decisions, and how they affect their workers, customers, community, and the environment. These are brands that live their beliefs, using business as a force for good.

All products and brands featured on Truly Heroic are purpose driven, many with certification from groups such as B Corporation, Women Owned, Climate Neutral, and more.

Business Practices

From manufacturing methods to materials used, truly heroic brands seek to make responsible choices whenever possible. These are not often the easiest decisions, or most cost effective, but they are the right and/or ethical choice. Through their positive business practices, truly heroic brands promote social and environmental sustainability, human accountability, and public transparency.

Positive business practices include the use of Fair Trade labor, Organic or GOTS materials, biodegradable packaging and more.

Positive Impact

While brands that lead with purpose and deliver through positive business practices can be considered truly heroic, there are some that go even further. Brands that include a positive impact component such as charitable giving, volunteering and social advocacy, are a cut above on the heroic scale.

Many of the truly heroic brands featured include positive impact efforts such as contribution to causes such as 1% for the Planet and more.