Sustainable, ethically-produced denim
DL1961 Russell Slim Straight Jeans deliver a slimmer fit and universally flattering cut that’s comfortably lean through the thigh and straight through the leg. The brushed face denim with terry back create an ultra-soft hand feel. With just enough stretch for breathable all-day comfort. Each pair of sustainably-made jeans is an example of state-of-the-art denim production, raising the bar in eco-friendly quality.
Everyone loves a good pair of jeans. The problem, jeans are traditionally horrible on the planet and the people who make them. This includes unsafe labor conditions, toxic dyes and a huge amount of wasted water use. However, there are some brands working to make a better, more sustainable pair of blue jeans.
DL1961 is one such brand – through ethical manufacturing processes that include the use of eco-friendly materials and renewable energy, and requires less water and virgin materials. For example, a conventional pair of jeans requires up to 1,500 gallons of water to make. But, the average pair of DL1961 jeans requires less than 10 gallons, due to the recycling and treatment of 98% of water used. Resulting in a better jean for you that’s also better for the environment.