The Vera Initiative

The Vera Initiative is a new charitable giving platform that makes it easy to offset your plastic footprint. Using modern blockchain technology, Vera tracks the progress of membership contributions, providing an accurate and transparent view of your impact. For less than a cup of coffee (only $3/month), you can prevent exactly 250 plastic bottles from entering our oceans.

Oceans are the planet’s life support system, contributing to the air we breathe, the water we drink, and the food we eat. But every year, more than 8 million tons of plastic waste is dumped into our oceans. And by 2050 there will be more plastic in the oceans than there are fish. By not taking care of our oceans, we’re not taking care of ourselves.

The Vera Initiative was born from the realization that people who donate to environmental charities often have no idea where the money goes or if it even makes a difference. Vera makes the charitable giving experience more transparent, rewarding and effective.

As a member, your $3/month supports a variety of organizations working to clean our oceans, including Plastic Bank, Ocean Wise, Project Aware, and Ocean Conservancy. Each organization pursues different methods for cleaning the oceans, helping to maximize impact. And with Vera, you can see exactly how your money is being invested through a personalized dashboard. Track progress and watch your impact grow.

Recent in Tech

The Troubadour Wireless Over Ear Wood Headphones from LSTN deliver amazing sound quality and style. Each pair is electro-acoustically tested, and made from the highest-quality materials. The sustainable wood housing provides natural sound, with vegan leather ear pads for premium comfort and minimal impact. All headphones help give hearing aids to […]

The Luci Explore Solar Light and Speaker from MPOWERD provides light, power and sound anywhere, courtesy of the sun. This versatile, portable light is your personal speaker, mobile charger, and wake-up light all-in-one. Use it in the bedroom, office, or while enjoying the outdoors. Lightweight, water-resistant, and solar powered, the […]

House of Marley Stir It Up Wireless turntable provides a sleek design and smooth sound from sustainable materials. Made using a solid bamboo plinth, REGRIND silicone, REWIND fabric, recycled plastic, and recyclable aluminum. Enjoy a classic turntable that wirelessly connects to any Bluetooth speaker. House of Marley is the first […]

Eco-friendly iPhone case maker, Pela, now offers the world’s first compostable Apple AirPods Pro case. Pela’s cases are durable enough to protect your AirPods from drops, scratches, and dents. But crafted from plant-based materials, so that it’s gentler on the environment and 100% compostable. When done, just throw it into […]

The Luci Color Essence Solar Light from MPOWERD adds more color to your life wherever you go. Designed for convenience and durability, this inflatable light is lightweight, durable, and collapses down to one inch for easy packing. The LEDs offer 8 unique color modes and last up to 8 hours […]

The Fill it Forward app helps you stay hydrated while also tracking your positive impact with every refill. Just stick a Fill it Forward sticker on any reusable water bottle, and then scan with the app when you refill. Each time you do, Fill it Forward contributes to a charitable […]