1% for the Planet
1% for the Planet started with two businessmen bonding over their shared love for the outdoors. Understanding their responsibility as businesses, consumers and global citizens to protect our planet, they decided to give 1% of their sales back to the environment through 1% of their sales—whether profitable or not. Their truly heroic cause has now grown to include a growing network of brands, organizations and individuals that aren’t willing to sit around and wait for things to get better. Instead they are helping to make change happen. Since 2002, 1% for the Planet has helped direct hundreds of millions of dollars to various environmental nonprofits around the world, focused in six core areas: climate, food, land, pollution, water and wildlife. Support their continued efforts and the planet by purchasing from products and brands in the 1% network.