LEGO Brick Backpack
LEGO® has been producing their beloved plastic-based bricks for more than 50 years. And while that much plastic could be considered shockingly bad for the environment, LEGOs traditionally have a shelf life that far exceeds most consumer products due to their solid design and longstanding value, resulting in LEGO sets getting passed down across generations versus being discarded. LEGO however clearly understands their responsibility to the environment. Their efforts to minimize impact includes offsetting 100% of their energy consumption with clean renewable energy from offshore wind farms and onsite solar panels. They’ve also made a commitment to find and implement sustainable alternatives to all their current oil-based plastics by 2030, to be replaced with plant-based or recycled materials, and use sustainable packaging for all products by 2025. For their line of accessories and bags, LEGO uses recycled materials whenever possible, including post-consumer plastic water bottles. Each LEGO Brick Backpack saves about 11 bottles from the landfill. Built for comfort, functionality, and safety, the bag features padded, ergonomic shoulder straps to promote better back health, and 360 degree reflective detailing for enhanced visibility.